Our Story

African-America Business Owner Smiling


The beginning of SAM LEA Cosmetics can essentially be dated back to the early 1980s when brand owner, Samara Dinkins, realized her passion for lipstick as a young girl. It is the very essence of that passion that gave birth to SAM LEA Cosmetics. In 2019, the brand was established with a very specific vision in mind – to beautify, educate, and lead.

Our animal cruelty-free and paraben-free products include a range of bold lipstick and lip stain colors that compliment different skin tones and inspire confidence, and self-expression. We are committed to removing the stigma of "staying safe” when it comes to wearing bright, bold shades regardless of the color of one’s skin.

We will be a leader in the “clean beauty” space by promoting and normalizing the use of paraben-free beauty products. We are dedicated to educating our customers on the potential risks associated with harmful cosmetic ingredients, specifically parabens. 

We take pride in our dedication to transparency and integrity, and it's reflected in all aspects of our business operations. These key attributes along with our premium quality, socially conscious products are among the many great characteristics that make us different and special. We are so much more than just another beauty brand, we are SAM LEA.